Research Nester published a report titled “Employee Advocacy Software Market: Global Demand Analysis & Opportunity Outlook 2035” which delivers detailed overview of the global employee advocacy software market in terms of market segmentation by type, size of enterprise, application, and by region.

Further, for the in-depth analysis, the report encompasses the industry growth indicators, restraints, supply and demand risk, along with detailed discussion on current and future market trends that are associated with the growth of the market.

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The global employee advocacy software market is estimated to grow at a CAGR of ~8% over the forecast period, i.e., 2023 – 2035. Further, the market is anticipated to garner a revenue of approximately USD 90 million by the end of 2031, up from approximately USD 42 million in the year 2021. The market is expected to grow on the back of increasing adoption of employee advocacy platforms and tools, backed by their advantages, such as, employee retention, better visibility, and enhanced brand value. It was noticed that companies with a successful employee advocacy program were 50% more likely to attract, and 20% more likely to retain, new employees. Moreover, rising mindfulness amongst organizations to provide employee friendly work environment is estimated to boost the market growth.

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The global employee advocacy software market is segmented on the basis of type into on premise and cloud-based. Out of these segments, cloud-based segment is anticipated to garner the largest revenue share over the forecast period on account of higher adoption of cloud-based services amongst organizations, backed by ease of access of data. For instance, out of all IT services, cloud computing generates a revenue of almost USD 400 billion, as of 2021. Moreover, increasing penetration of internet services and rapid digitalization are further projected to boost the segment growth.

The global employee advocacy software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in the North America region is projected to hold the largest market share by the end of 2031, on the back of the presence of large number of IT companies in the region. In fact, the IT sector in the United States is estimated to garner a revenue of USD 400 billion in 2022.

The research is global in nature and covers detailed analysis on the market in North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC [Finland, Sweden, Norway, Denmark], Poland, Turkey, Russia, Rest of Europe), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Indonesia, Singapore, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). In addition, analysis comprising market size, Y-O-Y growth & opportunity analysis, market players’ competitive study, investment opportunities, demand for future outlook etc. has also been covered and displayed in the research report.

Increasing Employee Retention Rate owing to Employee Advocacy Platforms to boost the Market Growth

Employee advocacy software increases employee interaction and participation in any organization, which in turn increases the employee retention. Moreover, companies are focusing on enhancing the work environment for employees, which is anticipated to boost the demand for employee advocacy software.

However, lack of proper infrastructure, and slow development in the social media policies of companies are expected to operate as key restraint to the growth of global employee advocacy software market over the forecast period.

This report also provides the existing competitive scenario of some of the key players of the global employee advocacy software market which includes company profiling of Ambassify NV, COYO Pty Ltd., G2.com, Inc., Hootsuite Inc., MarketBeam Inc., Firstup, Inc., PostBeyond Inc., Sociabble, Inc., Influitive Corporation, and GaggleAMP Inc. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global employee advocacy software market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.